The world has just started to recover from COVID in 2022. So, many eCommerce merchants and business owners have their hands full on how to grow their business.
What this pandemic has shown is that nothing is certain and circumstances can change any time. Just having a good inventory in the warehouse and keeping track of your products alone is not enough in the current market.
Therefore, in this article, we shall discuss ten efficient, sustainable and best customer retention strategies to grow your eCommerce business in 2022.
These ten ways are some of the best when it comes to improving your business landscape.
If you are one of those wCommerce business owners only using their own site or a site built using Shopify for sales, then you are losing out big time. It is time to start exploring new sales channels.
You should start advertising your products on Amazon as soon as possible as it is the largest online retail giant. Moreover, there are also various other sales channels like Google Shopping, Bing Shopping, ebay, AliExpress, Rakuten, and more.
Make sure that your products appear on these websites and their customer search results, and see your sales explode.
Building a community is vital for the success of your eCommerce business. With a community, your customers can engage in discussions, socialize, learn more about products, offers, discounts, or any new market trends.
You need to create discussion forums, regular live streams, direct phone interactions, or even a Discord server for your eCommerce store.
Building a community helps in many aspects for your business growth . Some of these methods include increased loyalty, decrease in support requests, creating a buzz around your brand, improving connection through fostering personal relationships with customers, and more.
Just having your products on display on your online eCommerce store is not enough. Along with your products, you also need to create good content around your product.
Create blog posts, product reviews, YouTube videos, podcasts, and other content that surround your product and your business. These content also need to be optimized and made SEO friendly so that they appear on the top of the search results.
Creating engaging and impactful product reviews, instruction blog posts and videos, entertaining TikTok videos, etc. not only helps customers understand your product videos, but also helps improve your business growth.
Before thinking about plans and policies for growing your business, you must be able to retain your current customers. Customer retention is one of the most important aspects of an eCommerce business.
There are thousands of eCommerce businesses on the web, many of which will be your competitors.So why should a customer keep coming back to your eCommerce site? The answer: only through good incentives.
You can prepare some discounts on products for old customers, give them easy free trail options, call them in-person for the testing of your new product, and build mobile focused customer retention plans as part of your customer retention strategies.
Improving your eCommerce site makes the customer’s job of finding and ordering a product easier.
Having less unwanted ads on your site, an easy access to all products, good amount of breadcrumbs, simple and efficient order tracking and payment systems, etc. are necessary if you want customers to enjoy the experience of visiting your eCommerce website.
On the flip side, if you have a terrible eCommerce site with lots of unwanted ads, non user friendly, and difficult to navigate, you will lose your customers pretty fast.
It is a competitive world out there. So, you need to explore every avenue to improve your brand marketing.
Sponsoring YouTube influencers to promote your brand, creating channels of your own for brand marketing, creating new blogs, and hiring lead generation specialists are some of the best ways of marketing.
You may need to spend a bit of money on this, but if done the right way, influencer marketing and brand marketing will yield much better results than you imagine.
Email marketing is another way to grow your eCommerce business in 2022. Many business owners neglect this marketing aspect and lose out big time against their competitors.
However, email marketing and growing your email subscriber list promotes your brand, helps improve direct customer interaction, creates loyalty among customers and ultimately increases your sales.
Customer feedbacks are important. They are VERY important.
You need to take them seriously. Only when a customer sees that you are taking their feedback seriously will he return to your eCommerce store to buy products in the future.
Ensure that you give timely delivery of your products, check your product reviews often, and make necessary changes based on the customer opinion if you want to grow your eCommerce business.
Remember, there are many eCommerce businesses out there, many are your competitors. And if you are not taking customer feedback seriously, they are.
With the competitive eCommerce landscape, it is necessary to offer many promotions, discounts, coupons, etc. to your customers.
These gift cards and vouchers are a good way to lure potential customers to your store and improve your business.
People will buy more from your store due to impulse if there are promotions like coupons, discounts, sales offers, gift cards, etc.
Just having a Facebook page, Instagram profile, or a WhatsApp Business account is not enough.
You must make sure that you are wisely using the social media at your disposal. That means creating engaging Facebook posts, regularly interacting with your customers through WhatsApp Business, updating your Instagram regularly, etc.
Moreover, you already should be aware of social media being one of the best ways to attract and build a community for customers. So, ensure that your social media presence does not die down.
In short, these are some ways to improve your business growth chart in 2022 if you are an eCommerce business owner. Make sure you follow these methods and let us know how your experience was. You can also contact us for any queries or suggestions regarding ths article.
Author: Keira Zelman
Keira Zelmanis a parent-focused writer at MobileSpy.io. She focuses her efforts on helping children reach their full potential academically, in social and linguistic terms, and fosters and promotes the growth and development of parents and children. She aims to build a better and more positive environment for children through her writings.